Individual work
Wingman is a conceptual flight booking and tracking application designed to streamline the travel experience. As an avid traveler, I have encountered various inefficiencies and confusing interfaces in existing apps. This project aims to address those pain points by creating a user-friendly, efficient, and aesthetically pleasing application that enhances the overall travel experience.
Creative Brief
Goals and Objectives:
- Develop a comprehensive flight booking and tracking app.
- Design a simple, intuitive boarding pass interface.
- Incorporate real-time flight tracking features.
- Address common user frustrations with existing apps.
- Ensure the app is visually appealing and easy to navigate.Target Audience:- Frequent travelers who value efficiency and simplicity.
- Casual travelers looking for a reliable and user-friendly flight booking tool.
- Tech-savvy individuals who appreciate well-designed digital experiences.
- Business travelers needing a seamless travel management tool.Messaging and Tone:
Wingman empowers travelers to navigate their journeys with ease and confidence. The messaging should convey simplicity, reliability, and user empowerment. The tone will be approachable, supportive, and optimistic, aiming to reduce the stress associated with travel planning and execution.
Assets and Deliverables:- Final product: A fully designed app prototype, including flight booking, boarding pass generation, and flight tracking features.
- Design assets: Custom icons, high-quality images, and videos sourced from free and premium stock platforms.
- User interface (UI) elements: Developed using design software such as Adobe XD or Figma.Highlight Challenges and Objectives:- Challenge: Creating a seamless and intuitive user interface that addresses common pain points in current apps.
- Objective: Ensure a user-centric design by conducting usability testing and incorporating feedback from frequent travelers.
- Challenge: Integrating real-time flight tracking data.
Personas
Empathy Map
Site Map
Low Fidelity Design
High Fidelity Design
Graphic Design Intern at Montagne Powers
Visual Design at General Assembly
ZenStrikeWhat are we making?
ZenStrike is a local martial arts studio that offers a diverse range of fitness-focused martial arts classes. It combines the benefits of martial arts training with a strong emphasis on overall fitness, self-defense, and personal growth.Who is my target audience?
Individuals aged 18–40, who are seeking an engaging way to improve their fitness levels, build self-confidence, and learn practical self-defense skills.
Also is interested in comprehensive wellness and values the integration of physical and mental well-being.Why are we making it?
There seems to be a lack of self-confidence in some age groups, and a major factor of that could most likely be their physical health affecting their mental health.
ZenStrike goes beyond physical fitness by recognizing the importance of mental strength. Through training programs, individuals can expect to develop resilience, discipline, focus, and confidence, creating an integrated approach to personal growth.What is the brand’s tone?
Energetic, empowering, and inclusive.
The tone should convey a sense of community, discipline, and individual growth, while also highlighting the fun and dynamic aspects of martial arts training.Who are my competitors?
Other local martial arts studios, fitness centers offering martial arts classes, and general fitness studios.
Such as Planet Fitness, Orange Theory Fitness, and The Training Station in Manchester, NH.How are we different?
ZenStrike emphasizes the importance of physical conditioning, functional movements, and practical self-defense skills, along with keeping a healthy mental state and relying on the individual's self-confidence and motivation.
The studio offers a diverse range of classes, tailored workouts, and expert instructors who provide personalized attention to each member's goals.
High Fidelity Design
Hey, I’m Simon
I specialize in turning concepts into clean, compelling visuals. Whether I’m shaping brand identities, laying out product interfaces, or designing campaign assets, I aim for clarity and consistency in everything I make.I am highly skilled in the Adobe Suite — and I’m just as comfortable in fast-paced production work as I am building ideas. I love working on teams that value smart visual systems, bold typography, and human-centered design.Outside the screen, I’m probably traveling, watching a great movie or my favorite sports teams, or getting lost in a good video game.I'm currently open to freelance and full-time opportunities — feel free to contact me!
