Simon Casado

Projects

Three case studies

AI Career Coach

Vapi · Make · Stripe

Ask Noa is a voice-first automation for job seekers who need clarity

What It Is

A fully automated phone-based assistant that helps people reflect on their work goals, clarify next steps, and move forward—with zero apps or typing.

Users click a link, pay, and get a call within minutes.

My Process

Voice Assistant (Vapi)

Custom conversation model with structured prompts
Designed for warmth, brevity, and clarity
Handles interruptions, hesitations, and follow-ups smoothly
Uses custom voice tuned for trustworthiness

Automation Flow (Make)

Stripe.com payment triggers → call automation
Error handling and feedback capture built in
Fully asynchronous, no human involvement needed

Landing Website

Stripe payment CTA → triggers scenario in Make
Make calls Vapi → which places a phone call
Call completes → opens a Thank You page

ask-noa.com

Wingman

Concept App · UI & UX

Wingman is a conceptual flight booking and tracking application designed to streamline the travel experience. As an avid traveler, I have encountered various inefficiencies and confusing interfaces in existing apps. This project aims to address those pain points by creating a user-friendly, efficient, and aesthetically pleasing application that enhances the overall travel experience.

Creative Brief

Goals and Objectives

Develop a comprehensive flight booking and tracking app.
Design a simple, intuitive boarding pass interface.
Incorporate real-time flight tracking features.
Address common user frustrations with existing apps.
Ensure the app is visually appealing and easy to navigate.

Target Audience

Frequent travelers who value efficiency and simplicity.
Casual travelers looking for a reliable and user-friendly flight booking tool.
Tech-savvy individuals who appreciate well-designed digital experiences.
Business travelers needing a seamless travel management tool.

Messaging and Tone

Wingman empowers travelers to navigate their journeys with ease and confidence. The messaging should convey simplicity, reliability, and user empowerment. The tone will be approachable, supportive, and optimistic, aiming to reduce the stress associated with travel planning and execution.

Assets and Deliverables

Final product: A fully designed app prototype, including flight booking, boarding pass generation, and flight tracking features.
Design assets: Custom icons, high-quality images, and videos sourced from free and premium stock platforms.
User interface (UI) elements: Developed using design software such as Adobe XD or Figma.

Highlight Challenges and Objectives

Challenge: Creating a seamless and intuitive user interface that addresses common pain points in current apps.
Objective: Ensure a user-centric design by conducting usability testing and incorporating feedback from frequent travelers.
Challenge: Integrating real-time flight tracking data.

Visual Design Project at General Assembly

Figma · Branding

Developed a creative brief, color pallets, typography, and prototypes for a mock business using Figma

ZenStrike

What are we making?: ZenStrike is a local martial arts studio that offers a diverse range of fitness-focused martial arts classes. It combines the benefits of martial arts training with a strong emphasis on overall fitness, self-defense, and personal growth.
Who is my target audience?: Individuals aged 18–40, who are seeking an engaging way to improve their fitness levels, build self-confidence, and learn practical self-defense skills. Also is interested in comprehensive wellness and values the integration of physical and mental well-being.
Why are we making it?: There seems to be a lack of self-confidence in some age groups, and a major factor of that could most likely be their physical health affecting their mental health. ZenStrike goes beyond physical fitness by recognizing the importance of mental strength. Through training programs, individuals can expect to develop resilience, discipline, focus, and confidence, creating an integrated approach to personal growth.
What is the brand’s tone?: Energetic, empowering, and inclusive. The tone should convey a sense of community, discipline, and individual growth, while also highlighting the fun and dynamic aspects of martial arts training.
Who are my competitors?: Other local martial arts studios, fitness centers offering martial arts classes, and general fitness studios. Such as Planet Fitness, Orange Theory Fitness, and The Training Station in Manchester, NH.
How are we different?: ZenStrike emphasizes the importance of physical conditioning, functional movements, and practical self-defense skills, along with keeping a healthy mental state and relying on the individual’s self-confidence and motivation. The studio offers a diverse range of classes, tailored workouts, and expert instructors who provide personalized attention to each member’s goals.

High Fidelity Design

Full Figma File

Graphic Design

Selected work

Work at Boston Impressions

Client work

ClearChoiceMD Urgent Care

Social · Print · Motion

ClearChoiceMD — Hockey Season — Hockey Season

ClearChoiceMD — Cold vs Flu vs COVID — Cold vs Flu vs COVID

Icy Season — Motion

City of Nashua — FIFA World Cup Watch Party

Multilingual Print Campaign

FIFA World Cup Watch Party — English — English

FIFA World Cup Watch Party — Spanish — Spanish

FIFA World Cup Watch Party — Portuguese — Portuguese

NY State Academy of Trial Lawyers

Email · Social · Motion

NYSAT — Fall Study Abroad social graphic — Fall Study Abroad — Social

NYSAT — June Update email — June Update — Email

Disclosure & Evidence — Motion

Golden Retriever Rescue of Atlanta

Print · Calendar Design

Designed a full 12-month calendar for GRRA's 2027 fundraising campaign — featuring custom layouts, adoptable dog spotlights, sponsor pages, and holiday callouts throughout.

View PDF

GRRA 2027 Calendar cover — Poppy & Paisley — 2027 Calendar Cover

Graphic Design Intern at Montagne Powers

Campaign & social

Graphic Design Work

Posters & covers

Hey, I’m Simon

Open to work

I design both visual systems and how things work behind the scenes. I started in brand and interface design, but I’ve grown my skills to include automation. Whether it’s building reusable design assets or setting up AI-powered social media workflows, I like turning creative ideas into smooth, structured systems.

I’m well experienced with the Adobe Suite and thrive in fast-paced environments. I care about UX, bold visual storytelling, and making things more efficient with automation.

When I’m not working, I’m probably traveling, watching my favorite sports teams, or getting lost in a good video game.

I’m currently open to full-time opportunities, so feel free to contact me!

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